Trevor Colvin

GOTO: Packaging Redesign

tclogowhite

For this job I researched ways to increase the perceived value of T-Mobile’s GOTO case brand as the previous packaging appeared lackluster compared to their competitors. I added unique geometry for aesthetic purposes and improved the functionality by adding a sliding door to the side of the package, allowing customers to easily view what’s inside.

For this job I researched ways to increase the perceived value of T-Mobile’s GOTO case brand as the previous packaging appeared lackluster compared to their competitors. I added unique geometry for aesthetic purposes and improved the functionality by adding a sliding door to the side of the package, allowing customers to easily view what’s inside.